Description
The desktop homepage of the It’s Him website which features a pink cocktail sitting on a monstera leaf beside a dragonfruit half. A maroon crushed velvet curtain is in the background.
Details and Credits
Designer: Unknown, inquiry email sent to venue. If you know, submit attribution here.
Date: Screenshots were collected on 11/26/2025.
Venue: It’s Him.
Source Link: It’s Him Website
Opinion and Significance
It’s Him is notable among gay bars in New York City for attempting to create an upscale environment through branding, interior design, and a membership program. The image also features popular items from the 2010s such as a monstera plant and velvet accents. Notably, the site design and background image appear to be default template settings from Squarespace, a popular website hosting platform. One reading is that an attempt to make queer nightlife more exclusive produces or requires bland imagery, a sort of watering down of historic depictions of queerness in order to appear to the masses. A more favorable reading could interpret use of default design elements and a membership program as the result of rising costs of business paired with decreased purchasing power and interest in alcohol.
Other
The site appears to be a Squarespace template and the background image appears to be a default template setting. The logo appears to be custom.
Description of the bar from the website: “Welcome to ‘It’s Him,’ a cocktail bar that redefines the New York nightlife experience in Hells Kitchen. Our innovative, locally-inspired cocktails invite you to explore a world of flavor and sophistication in an atmosphere that’s both intimate and invigorating. Engage in a journey where quality, creativity, and community intertwine, making every night a chapter in the ongoing story of our beloved city.”
